women

Bharatiya Streeshakti : Walls can talk

Bharatiya Streeshakti is a not-for-profit organization that painstakingly strives to uphold women’s rights. They wished to stop the menace of domestic violence by encouraging women to report abuse, which due to impending social stigma was never reported. Following the “If we don’t know, we can’t help” theory, the idea was to dramatically bring this hidden issue out into the open and let these abused women know that the NGO was there for them.

LET THE PAIN OUT! A simple idea printed on vinyl and pasted on walls of residential buildings drove home the point in the most economical yet powerful manner. Crowds gathered stunned at first, only to realize the gravity of the message.

Domestic violence

‘Domestic violence needs a voice. Yours.’ These posters with contact details were then distributed.

Print

Client : Bharatiya Streeshakti
Agency : 141 Sercon

Tata AIG Life : Women’s Policy Gives Men A Shoebite

When Tata AIG wished to introduce an exclusive life policy for urban Indian women, the strategy was to target the man in her life and make him understand why she needs to be insured.

The idea was very simple – GIVE HER MAN A REALITY KICK. Something impactful that brochures and leaflets couldn’t do.

Screen Shot 2014-10-29 at 11.27.35 PM

Client : Tata AIG
Agency : 141 Sercon