Tata AIG

Tata AIG : General Insurance Shock

Strong and cost-effective reminder of the importance of general insurance for offices. A simple idea that hits deeper and faster than a 1,000 newspaper ads.

Office-goers entering office on a Monday morning was shocked for a moment. A shock that drove home the necessity for immediate insurance cover.

Burnt Office copy

Client : Tata AIG
Agency : Bates 141

Tata AIG Life : Women’s Policy Gives Men A Shoebite

When Tata AIG wished to introduce an exclusive life policy for urban Indian women, the strategy was to target the man in her life and make him understand why she needs to be insured.

The idea was very simple – GIVE HER MAN A REALITY KICK. Something impactful that brochures and leaflets couldn’t do.

Screen Shot 2014-10-29 at 11.27.35 PM

Client : Tata AIG
Agency : 141 Sercon