Supplement

Economic Times’ Brand Equity (Beyond 360) : Baron’s Beer Launch

One of the most unique launches of a beer in any country, Baron’s Strong Beer had an extremely successful launch in India.

From a bottle with an ancient map within it found on Mumbai’s Aksa Beach that was followed by a TV crew’s story, to advertorials, radio call-ins from treasure ‘finders’ to billboards, Baron’s campaign broke through into the city’s imagination in a category in which mass advertising is banned.

Screen Shot 2014-10-29 at 2.25.48 PM

Client : Asia Pacific Breweries
Agency : 141 Sercon

Britannia Anlene : Butterfly

For a product poster, a concept STRONG BONES SUPPORT LIFE, found a simple idea synonymous with the most active life form in the universe.

Guess what a strong pelvic bone can do?

butterfly poster

Client : Britannia Anlene
Agency : 141 Worldwide