Woly : Wow Shoe Care

Woly is an 80-year old German shoe care brand that prides itself in its ability to keep innovating to be the best. It’s exclusively available at shoe retailers, and the brand is the first choice for experts and consumers all over the world.

When the brand was launched in India a few years ago, it was important to educate consumers about its superior quality, efficacy and COMPLETE CARE EXPERIENCE promise to keep leather shoes looking like new.

Here’s an innovative free-standing display that we designed to amplify Woly’s new technologies that make their products and its various applications world-class.


Dust-proof Technology : On one half, dust is sprayed on leather shoes to prove the feature.


Water-Blocker Technology : On the other, water is sprayed on leather shoes to prove the feature.


Client : Woly
Agency : 141 Sercon

Tata AIG Life : Women’s Policy Gives Men A Shoebite

When Tata AIG wished to introduce an exclusive life policy for urban Indian women, the strategy was to target the man in her life and make him understand why she needs to be insured.

The idea was very simple – GIVE HER MAN A REALITY KICK. Something impactful that brochures and leaflets couldn’t do.

Screen Shot 2014-10-29 at 11.27.35 PM

Client : Tata AIG
Agency : 141 Sercon