Vastu Shastra means the science of architecture and construction. An ancient Indian science, it has been mastered and practised for 3 generations by the Jhajharia family through their consultancy company – Vastukalp.
Vastukalp’s solutions have helped several corporates and individuals prosper and the company is growing within India and internationally. Therefore, the family wanted a new corporate identity that symbolised everything that this hallowed science stands for. Something that piques curiosity about the discipline and helps them get traction.
New logo : THE ‘VAASTUPURUSH’ CONCH
The symbol represents the ‘Vaastupurush’ within the square grid; an indispensable part of vaastu shastra that constitutes the mathematical design. The head is in the typical north-east direction with the feet in the south-west.
The inward spiral with a warm colour gradient represents the energy flow toward the centre of the square, which represents the ‘Brahmasthan’ or the centre of energy.
The red element also forms the shape of a conch shell, considered sacred in Hinduism as a giver of fame, prosperity and longevity.
The ‘tree of life’ seen through the eyes of a medical research-based company. A vivid interpretation of rational science and life in a delightful blend. Tesvgen, headquartered at Boston, is at the forefront of hormonal medicine working tirelessly to improve the efficacy and dosing in testosterone treatments.
MOLECULAR TREE. While the molecular tree in itself represents life, its molecular foliage akin to ‘fruits’ at the end of each branch, signifies a dose. That is what rejuvenates patients as well as keeps the tree lively. An eternal symbol of life sustenance in a never-before seen form.
The tree is an abstraction of the letter ‘T’ of testosterone and Tesvgen and denotes solid, positive growth. This symbol indicates health and vitality after treatment, using molecular science.
The color red has a strong symbolism with life and vitality. Being the colour of fire and blood, it is associated with energy, strength, power, determination as well as passion, desire, and love. A very emotionally intense color, it is known to enhance human metabolism and its transparency in the symbol’s rendering signifies the flow of energy.
Client : Tesvgen Inc.
Agency : Phenomenon Brand Architects