Creation of the ‘Celebration of 100 Years of Indian Cinema’ logo in 2013 for the Indian Embassy in Jakarta.
Genesis : Cinema in India is an emotional glue that bonds the country together, irrespective of the state or city a person resides in. Within its reels, Indian cinema creates dreams, aspirations and paints a beautiful picture of life many Indians aspire for. While celebrating 100 years of this wonder, what better symbol to capture its multi-dimensional beauty and pride than India’s beautiful national bird – the PEACOCK!
Logo : Reels of films flow freely, ornamenting the peacock’s colourful plumes in the national flag’s tri-colours, often dissolving into multi-hues. The blue ‘chakra’ forms the peacock’s eye symbolizing the dynamic progress of India’s movie industry in completing a century. The peacock faces right indicative of this journey in motion; even as the word-mark in classic black Goudy, lends gravitas that a century celebration richly deserves.
Client : Embassy Of India, Indonesia
Agency : The Thinking Machine, Jakarta