Publication

Campaign Brief (Asia) : Rajiv R. Menon Joins TTM As Chief Creative Advisor

As the article is long, I have split it in two parts.

Part 1 :

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Part 2 (continuation) :

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Agency : The Thinking Machine, Jakarta

Mumbrella (Asia) : TTM Wins Tata Motors In Indonesia

The big win to launch the global automobile giant, Tata Motors, in Indonesia.

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Client : PT Tata Motors Indonesia
Agency : The Thinking Machine, Jakarta

Campaign (Asia-Pacific) : The Thinking Machine appoints CCO

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Agency : The Thinking Machine, Jakarta

Campaign Brief (Asia) : TTM Opens Doors In Jakarta

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Agency : The Thinking Machine, Jakarta

Mumbrella (Asia) : Indonesia’s Newest Ad Agency Appoints Rajiv R. Menon As CCO

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Agency : The Thinking Machine, Jakarta

Economic Times’ Brand Equity (Beyond 360) : Baron’s Beer Launch

One of the most unique launches of a beer in any country, Baron’s Strong Beer had an extremely successful launch in India.

From a bottle with an ancient map within it found on Mumbai’s Aksa Beach that was followed by a TV crew’s story, to advertorials, radio call-ins from treasure ‘finders’ to billboards, Baron’s campaign broke through into the city’s imagination in a category in which mass advertising is banned.

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Client : Asia Pacific Breweries
Agency : 141 Sercon