iOmega was introducing its new range of Personal Storage Devices. To increase brand awareness and prompt sales, an interesting metaphor was used to highlight the brand’s key benefit.
DECLOG THE STUFF IN YOUR HEAD! In today’s world, most people have several interests and their heads are constantly buzzing with the overload.
Ad 1 :
Ad 2 :
Mall promo :
A giant (8×8 ft) backlit backdrop, with the X-ray creative on it. A clinical table in front displays all Iomega products. Salespersons dressed as nurses and doctors wearing stethoscopes engage the audience. Those who buy get a free 10-minute head massage on a recliner!
After a decade of rocking the showers in the UK, Original Source launched in Asia last December giving Indonesia an intense shower experience!
Original Source is ‘Packed with Natural Stuff‘ and promises a shower that’s powered by nature. The brand has a cult following of consumers in the UK who believe it to be innovative, natural, intense and having an adventurous attitude.
For it’s first Valentine’s Day in Indonesia this February, this ad was created.
Idea : PACKED WITH LOVE with a sweet visual twist.
Client : PT PZ Cussons (Indonesia)
Agency : The Thinking Machine, Jakarta