ICICI Bank : India’s First Platinum Credit Card

Launch of India’s first Platinum credit card from ICICI Bank through EXOTIC EXPERIENCES that brought the tagline Own The World alive.

ICICI ad_Fotor

Client : ICICI Bank
Agency : Bates 141

HDFC Bank : Dilli Ka Don Kaun?

Created an Employee-Motivation film for HDFC Bank to drive and push their sales teams to scale new heights. The film was played in all HDFC Bank branches and offices.

Idea : DILLI KA DON KAUN? (Who is the Don of Delhi?)

Screen Shot 2014-12-05 at 7.17.17 pm

The film met its challenging objective as ambitious sales targets were met by a highly-charged team of super salesmen.

Client : HDFC Bank
Agency : 141 Sercon

PZ Cussons (Indonesia/UK) : Steamy X’mas Greetings

Christmas & New Year card design for PZ Cussons, a 135-year old British personal healthcare company. The company’s Asian headquarters is in Indonesia.


PZ Cussons-Christmas Card2-Steamy Window 14x20cm closed size-1

Client : PZ Cussons (Indonesia/UK)
Agency : The Thinking Machine, Jakarta

iOmega : Declog Your Brain And Get A Free Massage

iOmega was introducing its new range of Personal Storage Devices. To increase brand awareness and prompt sales, an interesting metaphor was used to highlight the brand’s key benefit.

DECLOG THE STUFF IN YOUR HEAD! In today’s world, most people have several interests and their heads are constantly buzzing with the overload.

Ad 1 :


Ad 2 :


Mall promo :

A giant (8×8 ft) backlit backdrop, with the X-ray creative on it. A clinical table in front displays all Iomega products. Salespersons dressed as nurses and doctors wearing stethoscopes engage the audience. Those who buy get a free 10-minute head massage on a recliner!

Client : iOmega
Agency : 141 Sercon

Original Source (Indonesia) : Valentine’s Day

After a decade of rocking the showers in the UK, Original Source launched in Asia last December giving Indonesia an intense shower experience!

Original Source is ‘Packed with Natural Stuff‘ and promises a shower that’s powered by nature. The brand has a cult following of consumers in the UK who believe it to be innovative, natural, intense and having an adventurous attitude.

For it’s first Valentine’s Day in Indonesia this February, this ad was created.

Idea : PACKED WITH LOVE with a sweet visual twist.


Client : PT PZ Cussons (Indonesia)
Agency : The Thinking Machine, Jakarta

World of Titan : Wedding Collection

To spice up sales at World of Titan, the official store of Titan watches, we planned a wedding collection aptly named VIVAHOTSAV and created an identity for this promotion.

The concepts revolved around the various aspects of Indian marriage celebrations when family and friends come together, rituals are followed to the T and the womenfolk apply customary henna.

Here are 2 print ads and a poster, all in Hindi.

Ad 1 : Rituals


Ad 2 : Family

WOT2Poster : Deeper the henna’s colour, deeper the love. (are you counting watches?)


Client : World of Titan
Agency : Bates 141