Breathe Right : Mute snoring

Glaxo Smith Kline’s product Breathe Right is the perfect remedy for snoring.

Here’s a simple idea that elegantly brings the product promise upfront without embarrassing the snorer. And finished off with an oxymoronic (vis-a-vis the idea) tagline ‘Sound Sleep’.

The award-winning poster :


Client : Glaxo Smith Kline
Agency : 141 Sercon