For a VoIP player Lingo, how does one emphasize that call rates between US and India are now cheap enough?
Emotions bridge geographies and when coupled with sensitive offers, makes for a communication that gets talked about across continents.
The idea : RISHTON KI KOI GEOGRAPHY NAHI HOTI.
(Geography doesn’t hold in between relationships).
Ad 1 : Joke cracked in Kolkata. Laughter in California.
Ad 2 : Lullaby sung in Delhi. Sleep induced in Detroit.
Ad 3 : Teasing in Mumbai. Getting ruffled in Manhattan.
Client : Lingo
Agency : 141 Sercon
When Nokia finally dislodged Coke as Asia’s #1 brand in 2006, big publicity was in order.
Yes, Asia speaks on Nokia! And connecting Asians and their unique cultures had a hand in making Nokia Asia’s #1 brand. My 3-ad print campaign was made in India for an Asia-Pacific drum roll.
Ad 1 : Nokia connecting Japanese and Indians
Ad 2 : Nokia connecting Chinese and Thai
Ad 3 : Nokia connecting Russians and Indonesians
Client : Nokia
Agency : Bates 141