People

Lingo : VoIP makes light of geographies

For a VoIP player Lingo, how does one emphasize that call rates between US and India are now cheap enough?

Emotions bridge geographies and when coupled with sensitive offers, makes for a communication that gets talked about across continents.

The idea : RISHTON KI KOI GEOGRAPHY NAHI HOTI.
(Geography doesn’t hold in between relationships).

Ad 1 : Joke cracked in Kolkata. Laughter in California.

Ad #1

Ad 2 : Lullaby sung in Delhi. Sleep induced in Detroit.

Ad #3

Ad 3 : Teasing in Mumbai. Getting ruffled in Manhattan.

Ad #2

Client : Lingo
Agency : 141 Sercon

Nokia : Asia’s #1 Brand

When Nokia finally dislodged Coke as Asia’s #1 brand in 2006, big publicity was in order.

Yes, Asia speaks on Nokia! And connecting Asians and their unique cultures had a hand in making Nokia Asia’s #1 brand. My 3-ad print campaign was made in India for an Asia-Pacific drum roll.

Ad 1 : Nokia connecting Japanese and Indians

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Ad 2 : Nokia connecting Chinese and Thai

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Ad 3 : Nokia connecting Russians and Indonesians

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Client : Nokia
Agency : Bates 141