Office

Adobe : When Hiring Went Out-Of-The-Box

When Adobe approached me to create a recruitment ad for a newspaper, what they didn’t anticipate was a high impact and most relevant installation idea that would create tremendous word-of-mouth and get viral.

When a company like Adobe owns beautiful iconic properties like Flash, Illustrator, DreamWeaver etc. that the world swears by, let them talk for themselves. The fact that these icons are brightly coloured boxes, would make this ambient idea fabulous to the eye and unmissable.

TALENT CANNOT BE BOXED IN. At Adobe, you have the freedom to create. Keeping this idea as a public installation helped add that secondary level dimension.

The newspaper went out of the window and hiring truly went out-of-the-box with these 3D LOGO BOXES FOR HIRE installations at central business districts and office complexes.

ooh_2
Client : Adobe
Agency : 141 Sercon

Tata AIG : General Insurance Shock

Strong and cost-effective reminder of the importance of general insurance for offices. A simple idea that hits deeper and faster than a 1,000 newspaper ads.

Office-goers entering office on a Monday morning was shocked for a moment. A shock that drove home the necessity for immediate insurance cover.

Burnt Office copy

Client : Tata AIG
Agency : Bates 141