When Nokia finally dislodged Coke as Asia’s #1 brand in 2006, big publicity was in order.
Yes, Asia speaks on Nokia! And connecting Asians and their unique cultures had a hand in making Nokia Asia’s #1 brand. My 3-ad print campaign was made in India for an Asia-Pacific drum roll.
Ad 1 : Nokia connecting Japanese and Indians
Ad 2 : Nokia connecting Chinese and Thai
Ad 3 : Nokia connecting Russians and Indonesians
Client : Nokia
Agency : Bates 141