In 2007, when we at 141 Sercon decided to start a digital agency, we knew that clients would more than welcome the idea while my creative team would lick their lips at the opportunity to unleash goodies. Yes, that’s exactly what happened and the cherry on the fun cake was that our website won at the India Digital Media awards.
Company name : I named this new company 1010. A numerical name as it belonged to the 141 Sercon family and the fact that the name had the essential binary digits that are the DNA of anything that exists in the digital space. This elemental name 1010 reflected the simplicity of our approach and the edginess we wanted for our digital work to possess. From the fancy company name to its zany website, was a task me and my team thoroughly enjoyed living through.
Websiteidea : THE WONDERLAND. A beautiful world that we at 1010 called our digital space. It had the madness, thrills, fun and interactivity that we believed digital communications had. You could control the website at the pace you wanted, which was testimony to the freedom this space allowed users to have and play with. Of course, there was also a Real World option for those clients who were less courageous in their marketing approach.
The website starts in our present world and when you click on the rabbit, the journey begins. The rabbit leaps into a burrow and drops you all the way into the magical Wonderland of 1010. Here you not only discover what 1010 delivers but also meet the various animals who represent each department.
After hours, unwind at The Mad Beer Party. Dance to new versions of old rhymes whose meanings reflect 1010’s approach to various aspects of digital communication.
From naming to designing to copywriting and singing, 1010 was a Wonderland for me as well!
Tuborg beer has a tagline that the brand lives by everyday, more so at nights – The fun starts here.
To popularise experimenting with Tuborg beer mixes, we created a property FUN-DA-MIX that was designed to ignite the party scene. It was a competition by the guys who know how to get the best in a mix – DJs. Fundamix is the fuel that ignites every DJs passion for experimenting and their fans to savour.
This was an online engagement platform where DJs could share their music with a larger world and create waves by sharing their their best mixes. Winners were selected by public voting.