Men

Daks, London : Invitation On A Hanger

An elite English men’s suitings brand – Daks, London – warranted a promotion that was special and personalised.

With a pair of branded gold-plated cufflinks on offer, HNIs were invited to visit the exclusive Daks showroom in Mumbai and experience the celebrated premium suitings and accessories for themselves.

Needless to say, the personal ‘INVITATION PACK ON A HANGER’ was as warm and distinguished as English twill.

As tartan checks was Daks’ signature design, an exclusive loyalty club CHECKMATES was proposed.

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Client : Daks, London
Agency : Lintas Direct

Haywards 5000 Beer : For Men

In a competitive beer market, here’s a fun demonstration of a strong beer.

Idea : HOW DO YOU MAKE MEN OF BOYS?

When you take a chilled bottle of Haywards 5000 across the faces of young men, they sprout facial hair in interesting ways.

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Twitter, Facebook handles allow for unabashed sharing.

Client : InMobi
Agency : Phenomenon Brand Architects

Bharatiya Streeshakti : Walls can talk

Bharatiya Streeshakti is a not-for-profit organization that painstakingly strives to uphold women’s rights. They wished to stop the menace of domestic violence by encouraging women to report abuse, which due to impending social stigma was never reported. Following the “If we don’t know, we can’t help” theory, the idea was to dramatically bring this hidden issue out into the open and let these abused women know that the NGO was there for them.

LET THE PAIN OUT! A simple idea printed on vinyl and pasted on walls of residential buildings drove home the point in the most economical yet powerful manner. Crowds gathered stunned at first, only to realize the gravity of the message.

Domestic violence

‘Domestic violence needs a voice. Yours.’ These posters with contact details were then distributed.

Print

Client : Bharatiya Streeshakti
Agency : 141 Sercon

Tata AIG Life : Women’s Policy Gives Men A Shoebite

When Tata AIG wished to introduce an exclusive life policy for urban Indian women, the strategy was to target the man in her life and make him understand why she needs to be insured.

The idea was very simple – GIVE HER MAN A REALITY KICK. Something impactful that brochures and leaflets couldn’t do.

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Client : Tata AIG
Agency : 141 Sercon