Marico

Marico Saffola : Keeping Your Heart Young

How do you tackle a serious issue of avoiding heart disease in an interesting, light-hearted manner that also drives the message home?

Idea : HOW YOUNG IS YOUR HEART? – Game

Evade unhealthy food items falling from the top by shifting the hand holding the heart on the page.

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After 30 seconds, the user learns about saving his heart from unhealthy living with the help of Saffola.

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Also, ‘Know your Heart’s True Age’ encourages the user to know more about his heart by tapping on the Heart Age finder icon.

Client : InMobi
Agency : Phenomenon Brand Architects