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Campaign (India) : 141 Sercon Bags Asia Pacific Breweries

CAMPAIGN INDIA,OCTOBER 12,2007_Fotor

Client : Asia Pacific Breweries
Agency : 141 Sercon

Shriram Life : Happiness Ka Road Map

Shriram Life in partnership with Sanlam Life (South Africa’s largest insurance player) was a late entrant into the Indian life insurance market in 2009. The brand and its offerings naturally, had to be uniquely positioned.

There’s more to insurance than simply securing the future, a cliched oft-repeated brand positioning. Life is a journey with several milestones along the way. Shriram Life ensures happiness at every step along the way.

HAPPINESS KA ROAD MAP (Road map of happiness) is an insightful idea that brings Shriram Life’s offering alive in more ways than one.

The campaign’s illustrative rendering made customers feel easy and comfortable to approach this new brand as compared to competition that took a too ‘serious’ view of life insurance.

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The plans :

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The Happiness Ka Road Map campaign gave the Indian life insurance industry’s newest player Shriram Life the attention and sales it wanted, and also gave us at the agency Gold at the Abbys in the Digital category.

Client: Shriram Life
Agency : 141 Sercon

Economic Times’ Brand Equity (Beyond 360) : Baron’s Beer Launch

One of the most unique launches of a beer in any country, Baron’s Strong Beer had an extremely successful launch in India.

From a bottle with an ancient map within it found on Mumbai’s Aksa Beach that was followed by a TV crew’s story, to advertorials, radio call-ins from treasure ‘finders’ to billboards, Baron’s campaign broke through into the city’s imagination in a category in which mass advertising is banned.

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Client : Asia Pacific Breweries
Agency : 141 Sercon

Baron’s Strong Beer : One Of The World’s Most Unique Beer Launches

Asia Pacific Breweries planned an India-entry strategy with their strong beer brand Baron’s before launching their flagship brand Tiger beer. In a highly competitive Indian market, the idea was to play on the name Baron’s and exploit its perception of European ancestry that would enable the brand to stand out.

The idea MISSING TREASURE came to life in a story that panned out across media and got the target group involved in unravelling it.

From a bottle with an ancient map within it found on Mumbai’s Aksa Beach that was followed by a TV crew’s story, to advertorials, radio call-ins from treasure ‘finders’ to billboards, Baron’s campaign broke through into the city’s imagination in a category in which mass advertising is banned.

The buzz that was generated created tremendous brand awareness and induced trials to the extent that the brand achieved its first quarter’s target within the very first month.

Here is the board that captures this activation. One of the most unique launches of a beer in any country, Baron’s Strong Beer had an extremely successful launch in India.

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This unique activation got featured in Brand Equity.

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Client : Asia Pacific Breweries
Agency : 141 Sercon