One of the most unique launches of a beer in any country, Baron’s Strong Beer had an extremely successful launch in India.
From a bottle with an ancient map within it found on Mumbai’s Aksa Beach that was followed by a TV crew’s story, to advertorials, radio call-ins from treasure ‘finders’ to billboards, Baron’s campaign broke through into the city’s imagination in a category in which mass advertising is banned.
Client : Asia Pacific Breweries
Agency : 141 Sercon
The site for Tata Motors in Indonesia is a reflection of the company’s ideology, heritage, values and commitment to quality – hallmarks of the Tata marque.
Though a global automobile giant, Tata Motors was an unknown entity to most Indonesians. A year before the official launch of their vehicles in September 2013, in true Tata style, the familiarisation seeds were sown with INSPIRAKSI (Bahasa for ‘Inspiration Leading to Action’), a social initiative to better people’s lives.
Later, launching with the powerful PLAY STRONG idea, a multimedia campaign helped set the tone for Indonesia’s newest automobile player to gain mileage in the collective minds of their peoples.
Within 10 months post launch, the company was ranked 19th among 39 players in one of the stiffest automobile markets in the world.
Client : PT Tata Motors Indonesia
Agency : The Thinking Machine, Jakarta
Volvo iNXT 2009 was the first India event that the Swedish auto giants were hosting in the country. A perfect platform to display and demonstrate a variety of earth moving equipment and extreme commercial vehicles to their prospect audience who were invited to their plant at Hoskote, Karnataka, India.
While the invitees enjoyed a tour of the bus factory and also had a surprise peek at a concept vehicle, the showstopper show was the one put up by the new batch of extreme vehicles that are designed to feel at home at construction sites.
Instead of doing the conventional demo displays, we thought of creating a memorable entertainment piece that starred the range of Volvo vehicles themselves.
Idea : LIVE AEROBICS
The stage : A mud field that turned slushy with overnight rain adding oomph to the spectacle.
The first act : Cake-cutting by a digger
Main act : Live aerobics
Finale : Final salute
Needless to say, the show was a tremendous success inviting accolades from Volvo Sweden as well!