World Gold Council : Pavilion Milano

Premium pavilion design layout for World Gold Council’s exclusive Italian showing at Milan.

Large standing gondolas dominate an open-on-all-sides wooden enclosure accented with glass. Women models, body-painted in gold and wearing gold coloured dresses, complement the theme. Their measured movements around the enclosure adds a kinetic dimension to the overall glitter.

The pavilion has a perfect balance of display sections and discussion areas.

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Client : World Gold Council
Agency : 141 Sercon