Daks, London : Invitation On A Hanger

An elite English men’s suitings brand – Daks, London – warranted a promotion that was special and personalised.

With a pair of branded gold-plated cufflinks on offer, HNIs were invited to visit the exclusive Daks showroom in Mumbai and experience the celebrated premium suitings and accessories for themselves.

Needless to say, the personal ‘INVITATION PACK ON A HANGER’ was as warm and distinguished as English twill.

As tartan checks was Daks’ signature design, an exclusive loyalty club CHECKMATES was proposed.



Client : Daks, London
Agency : Lintas Direct

Volvo : Live Aerobics By Earth Moving Machines

Volvo iNXT 2009 was the first India event that the Swedish auto giants were hosting in the country. A perfect platform to display and demonstrate a variety of earth moving equipment and extreme commercial vehicles to their prospect audience who were invited to their plant at Hoskote, Karnataka, India.

While the invitees enjoyed a tour of the bus factory and also had a surprise peek at a concept vehicle, the showstopper show was the one put up by the new batch of extreme vehicles that are designed to feel at home at construction sites.

Instead of doing the conventional demo displays, we thought of creating a memorable entertainment piece that starred the range of Volvo vehicles themselves.


The stage : A mud field that turned slushy with overnight rain adding oomph to the spectacle.

The first act : Cake-cutting by a digger


Main act : Live aerobics


Finale : Final salute

Needless to say, the show was a tremendous success inviting accolades from Volvo Sweden as well!

Client : Volvo
Agency : 141 Sercon

Hitachi HD LCD TV : Launch In An Art Gallery

A unique way to introduce Hitachi’s first HD LCD TV to a discerning by-invitation group. At an Art Gallery!

Activation idea : HIGH DEFINITION ART. A TV that looked so good (and with sharp pictures) should be seen as a work of art so why not display paintings on a TV?

Launch : When technology transformed to art! The wall mounted HD TV transforms into a framed painting. The price too matched that of a painting!

Artists : Well-known painters Manav Gupta and Niren Sengupta were specially commissioned to create artworks that would be showcased on the TV.

Buyers could opt for a specially designed picture frame for their HD TVs.

Hitachi actboard

Film reminder : The demo experience was filmed and then sent to the invitees.

Screen Shot 2014-10-22 at 1.01.22 PM

Client : Hitachi
Agency : 141 Sercon