Another respectable win for a new start-up agency. Kept the Indian Ambassador’s faith in advertising and promotions alive, while keeping Indian arts, craft and cinema resonant with the Indonesians.
The site for Tata Motors in Indonesia is a reflection of the company’s ideology, heritage, values and commitment to quality – hallmarks of the Tata marque.
Though a global automobile giant, Tata Motors was an unknown entity to most Indonesians. A year before the official launch of their vehicles in September 2013, in true Tata style, the familiarisation seeds were sown with INSPIRAKSI (Bahasa for ‘Inspiration Leading to Action’), a social initiative to better people’s lives.
Later, launching with the powerful PLAY STRONG idea, a multimedia campaign helped set the tone for Indonesia’s newest automobile player to gain mileage in the collective minds of their peoples.
Within 10 months post launch, the company was ranked 19th among 39 players in one of the stiffest automobile markets in the world.
Client : PT Tata Motors Indonesia
Agency : The Thinking Machine, Jakarta
Creation of the ‘Celebration of 100 Years of Indian Cinema’ logo in 2013 for the Indian Embassy in Jakarta.
Genesis : Cinema in India is an emotional glue that bonds the country together, irrespective of the state or city a person resides in. Within its reels, Indian cinema creates dreams, aspirations and paints a beautiful picture of life many Indians aspire for. While celebrating 100 years of this wonder, what better symbol to capture its multi-dimensional beauty and pride than India’s beautiful national bird – the PEACOCK!
Logo : Reels of films flow freely, ornamenting the peacock’s colourful plumes in the national flag’s tri-colours, often dissolving into multi-hues. The blue ‘chakra’ forms the peacock’s eye symbolizing the dynamic progress of India’s movie industry in completing a century. The peacock faces right indicative of this journey in motion; even as the word-mark in classic black Goudy, lends gravitas that a century celebration richly deserves.
Client : Embassy Of India, Indonesia
Agency : The Thinking Machine, Jakarta
After a decade of rocking the showers in the UK, Original Source launched in Asia last December giving Indonesia an intense shower experience!
Original Source is ‘Packed with Natural Stuff‘ and promises a shower that’s powered by nature. The brand has a cult following of consumers in the UK who believe it to be innovative, natural, intense and having an adventurous attitude.
For it’s first Valentine’s Day in Indonesia this February, this ad was created.
Idea : PACKED WITH LOVE with a sweet visual twist.
Client : PT PZ Cussons (Indonesia)
Agency : The Thinking Machine, Jakarta
Kapal Api, Indonesia’s heritage and almost a century-old coffee brand, wanted a modern looking website for its 90s connoisseur brand Excelso coffee. A contemporary look apart, the site had to appeal to the tastes of the discerning coffee drinker.
Excelso is premium coffee from high quality, multi-origin coffee beans and exotic blends that are roasted to perfection by the master blenders of Indonesia. They are created from not only pure Indonesian blends from across the world’s largest archipelago but also exotic mixtures of the new and old worlds.
Concept : WAKE UP TO THE WORLD’S BEST BLENDS.
To promote Excelso as one of the most luxurious signature coffee experiences, the idea was akin to a journey through Indonesia and the world, one cup at a time! Where history of their coffee growing regions and plantations blended easily with technical aspects of flavour profiles.
Client : PT Kapal Api Global (Indonesia)
Agency : The Thinking Machine, Jakarta
