Vastu Shastra means the science of architecture and construction. An ancient Indian science, it has been mastered and practised for 3 generations by the Jhajharia family through their consultancy company – Vastukalp.
Vastukalp’s solutions have helped several corporates and individuals prosper and the company is growing within India and internationally. Therefore, the family wanted a new corporate identity that symbolised everything that this hallowed science stands for. Something that piques curiosity about the discipline and helps them get traction.
New logo : THE ‘VAASTUPURUSH’ CONCH
The symbol represents the ‘Vaastupurush’ within the square grid; an indispensable part of vaastu shastra that constitutes the mathematical design. The head is in the typical north-east direction with the feet in the south-west.
The inward spiral with a warm colour gradient represents the energy flow toward the centre of the square, which represents the ‘Brahmasthan’ or the centre of energy.
The red element also forms the shape of a conch shell, considered sacred in Hinduism as a giver of fame, prosperity and longevity.
Deakin University is one of Australia’s leading universities and offers professionally focussed courses to over 70,000 students in Australia and overseas. Being the first Australian university to set up a research institute in India, Deakin wishes to forge ties with India in a big way.
Every year, there are a fair number of Indian students wanting to study in Australia and from their past record it has been noticed that Deakin University has a large share of them. The campaign had to highlight this fact.
WORLD CLASS EDUCATION WITH A FEEL OF HOME. A call to attract Indian students while ‘comforting’ them about not feeling alienated in a foreign country as they can be assured that fellow Indian seniors would be at the university to help them familiarise and settle quickly.
Client : Deakin University, Australia
Agency : 141 Sercon
Creation of the ‘Celebration of 100 Years of Indian Cinema’ logo in 2013 for the Indian Embassy in Jakarta.
Genesis : Cinema in India is an emotional glue that bonds the country together, irrespective of the state or city a person resides in. Within its reels, Indian cinema creates dreams, aspirations and paints a beautiful picture of life many Indians aspire for. While celebrating 100 years of this wonder, what better symbol to capture its multi-dimensional beauty and pride than India’s beautiful national bird – the PEACOCK!
Logo : Reels of films flow freely, ornamenting the peacock’s colourful plumes in the national flag’s tri-colours, often dissolving into multi-hues. The blue ‘chakra’ forms the peacock’s eye symbolizing the dynamic progress of India’s movie industry in completing a century. The peacock faces right indicative of this journey in motion; even as the word-mark in classic black Goudy, lends gravitas that a century celebration richly deserves.
Client : Embassy Of India, Indonesia
Agency : The Thinking Machine, Jakarta
Woly is an 80-year old German shoe care brand that prides itself in its ability to keep innovating to be the best. It’s exclusively available at shoe retailers, and the brand is the first choice for experts and consumers all over the world.
When the brand was launched in India a few years ago, it was important to educate consumers about its superior quality, efficacy and COMPLETE CARE EXPERIENCE promise to keep leather shoes looking like new.
Here’s an innovative free-standing display that we designed to amplify Woly’s new technologies that make their products and its various applications world-class.
Dust-proof Technology : On one half, dust is sprayed on leather shoes to prove the feature.
Water-Blocker Technology : On the other, water is sprayed on leather shoes to prove the feature.
What is life through the lens of Indian coffee? A highly caffeinated bridging of divides. Of urban and rural worlds, young and old peoples, occidental and oriental sensibilities.
I scripted Coffee Nirvana to highlight the width and variety of India’s coffee drinking culture.
Through its light-hearted lens, Coffee Nirvana depicts the evolution of a distinct cafe lifestyle in India, still mindful of its humble beginnings on the street-side. A rich blend of blissful influences.
This film was screened in the US, European and Latin American countries, Japan and Australia at ‘Coffees of India’ pavilions and international meets.
Client : Coffee Board of India
Agency : Lintas Direct