ICICI Bank : India’s First Platinum Credit Card

Launch of India’s first Platinum credit card from ICICI Bank through EXOTIC EXPERIENCES that brought the tagline Own The World alive.

ICICI ad_Fotor

Client : ICICI Bank
Agency : Bates 141

Campaign Brief (Asia) : Indian Embassy In Indonesia Partners With TTM

Another respectable win for a new start-up agency. Kept the Indian Ambassador’s faith in advertising and promotions alive, while keeping Indian arts, craft and cinema resonant with the Indonesians.

Screen Shot 2014-12-07 at 12.16.42 am

Agency : The Thinking Machine, Jakarta

Mumbrella (Asia) : TTM Wins Tata Motors In Indonesia

The big win to launch the global automobile giant, Tata Motors, in Indonesia.

Screen Shot 2014-12-06 at 6.32.43 pm

Client : PT Tata Motors Indonesia
Agency : The Thinking Machine, Jakarta

HDFC Bank : Dilli Ka Don Kaun?

Created an Employee-Motivation film for HDFC Bank to drive and push their sales teams to scale new heights. The film was played in all HDFC Bank branches and offices.

Idea : DILLI KA DON KAUN? (Who is the Don of Delhi?)

Screen Shot 2014-12-05 at 7.17.17 pm

The film met its challenging objective as ambitious sales targets were met by a highly-charged team of super salesmen.

Client : HDFC Bank
Agency : 141 Sercon

Contact (UK) : HP Edgeline Printer Launch

The much-talked about activation that launched the HP Edgeline Printer in India was featured in UK’s Contact magazine as one of India’s best DM campaigns that add flavour to the communication mix.

Global 2nd proof copy

Client : Hewlett Packard
Agency : 141 Sercon

Deakin University (Australia) : Feel Of Home

Deakin University is one of Australia’s leading universities and offers professionally focussed courses to over 70,000 students in Australia and overseas. Being the first Australian university to set up a research institute in India, Deakin wishes to forge ties with India in a big way.

Every year, there are a fair number of Indian students wanting to study in Australia and from their past record it has been noticed that Deakin University has a large share of them. The campaign had to highlight this fact.

WORLD CLASS EDUCATION WITH A FEEL OF HOME. A call to attract Indian students while ‘comforting’ them about not feeling alienated in a foreign country as they can be assured that fellow Indian seniors would be at the university to help them familiarise and settle quickly.


Client : Deakin University, Australia
Agency : 141 Sercon