Vastu Shastra means the science of architecture and construction. An ancient Indian science, it has been mastered and practised for 3 generations by the Jhajharia family through their consultancy company – Vastukalp.
Vastukalp’s solutions have helped several corporates and individuals prosper and the company is growing within India and internationally. Therefore, the family wanted a new corporate identity that symbolised everything that this hallowed science stands for. Something that piques curiosity about the discipline and helps them get traction.
New logo : THE ‘VAASTUPURUSH’ CONCH
The symbol represents the ‘Vaastupurush’ within the square grid; an indispensable part of vaastu shastra that constitutes the mathematical design. The head is in the typical north-east direction with the feet in the south-west.
The inward spiral with a warm colour gradient represents the energy flow toward the centre of the square, which represents the ‘Brahmasthan’ or the centre of energy.
The red element also forms the shape of a conch shell, considered sacred in Hinduism as a giver of fame, prosperity and longevity.
Deakin University is one of Australia’s leading universities and offers professionally focussed courses to over 70,000 students in Australia and overseas. Being the first Australian university to set up a research institute in India, Deakin wishes to forge ties with India in a big way.
Every year, there are a fair number of Indian students wanting to study in Australia and from their past record it has been noticed that Deakin University has a large share of them. The campaign had to highlight this fact.
WORLD CLASS EDUCATION WITH A FEEL OF HOME. A call to attract Indian students while ‘comforting’ them about not feeling alienated in a foreign country as they can be assured that fellow Indian seniors would be at the university to help them familiarise and settle quickly.
Client : Deakin University, Australia
Agency : 141 Sercon