ICICI Bank : India’s First Platinum Credit Card

Launch of India’s first Platinum credit card from ICICI Bank through EXOTIC EXPERIENCES that brought the tagline Own The World alive.

ICICI ad_Fotor

Client : ICICI Bank
Agency : Bates 141

Campaign Brief (Asia) : Indian Embassy In Indonesia Partners With TTM

Another respectable win for a new start-up agency. Kept the Indian Ambassador’s faith in advertising and promotions alive, while keeping Indian arts, craft and cinema resonant with the Indonesians.

Screen Shot 2014-12-07 at 12.16.42 am

Agency : The Thinking Machine, Jakarta

Mumbrella (Asia) : TTM Wins Tata Motors In Indonesia

The big win to launch the global automobile giant, Tata Motors, in Indonesia.

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Client : PT Tata Motors Indonesia
Agency : The Thinking Machine, Jakarta

HDFC Bank : Dilli Ka Don Kaun?

Created an Employee-Motivation film for HDFC Bank to drive and push their sales teams to scale new heights. The film was played in all HDFC Bank branches and offices.

Idea : DILLI KA DON KAUN? (Who is the Don of Delhi?)

Screen Shot 2014-12-05 at 7.17.17 pm

The film met its challenging objective as ambitious sales targets were met by a highly-charged team of super salesmen.

Client : HDFC Bank
Agency : 141 Sercon

Contact (UK) : HP Edgeline Printer Launch

The much-talked about activation that launched the HP Edgeline Printer in India was featured in UK’s Contact magazine as one of India’s best DM campaigns that add flavour to the communication mix.

Global 2nd proof copy

Client : Hewlett Packard
Agency : 141 Sercon

Deakin University (Australia) : Feel Of Home

Deakin University is one of Australia’s leading universities and offers professionally focussed courses to over 70,000 students in Australia and overseas. Being the first Australian university to set up a research institute in India, Deakin wishes to forge ties with India in a big way.

Every year, there are a fair number of Indian students wanting to study in Australia and from their past record it has been noticed that Deakin University has a large share of them. The campaign had to highlight this fact.

WORLD CLASS EDUCATION WITH A FEEL OF HOME. A call to attract Indian students while ‘comforting’ them about not feeling alienated in a foreign country as they can be assured that fellow Indian seniors would be at the university to help them familiarise and settle quickly.


Client : Deakin University, Australia
Agency : 141 Sercon

Woly : Wow Shoe Care

Woly is an 80-year old German shoe care brand that prides itself in its ability to keep innovating to be the best. It’s exclusively available at shoe retailers, and the brand is the first choice for experts and consumers all over the world.

When the brand was launched in India a few years ago, it was important to educate consumers about its superior quality, efficacy and COMPLETE CARE EXPERIENCE promise to keep leather shoes looking like new.

Here’s an innovative free-standing display that we designed to amplify Woly’s new technologies that make their products and its various applications world-class.


Dust-proof Technology : On one half, dust is sprayed on leather shoes to prove the feature.


Water-Blocker Technology : On the other, water is sprayed on leather shoes to prove the feature.


Client : Woly
Agency : 141 Sercon

Coffee Board of India : Coffee Nirvana

What is life through the lens of Indian coffee? A highly caffeinated bridging of divides. Of urban and rural worlds, young and old peoples, occidental and oriental sensibilities.

I scripted Coffee Nirvana to highlight the width and variety of India’s coffee drinking culture.

Through its light-hearted lens, Coffee Nirvana depicts the evolution of a distinct cafe lifestyle in India, still mindful of its humble beginnings on the street-side. A rich blend of blissful influences.

This film was screened in the US, European and Latin American countries, Japan and Australia at ‘Coffees of India’ pavilions and international meets.

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Client : Coffee Board of India
Agency : Lintas Direct