Hitachi HD LCD TV : Launch In An Art Gallery

A unique way to introduce Hitachi’s first HD LCD TV to a discerning by-invitation group. At an Art Gallery!

Activation idea : HIGH DEFINITION ART. A TV that looked so good (and with sharp pictures) should be seen as a work of art so why not display paintings on a TV?

Launch : When technology transformed to art! The wall mounted HD TV transforms into a framed painting. The price too matched that of a painting!

Artists : Well-known painters Manav Gupta and Niren Sengupta were specially commissioned to create artworks that would be showcased on the TV.

Buyers could opt for a specially designed picture frame for their HD TVs.

Hitachi actboard

Film reminder : The demo experience was filmed and then sent to the invitees.

Screen Shot 2014-10-22 at 1.01.22 PM

Client : Hitachi
Agency : 141 Sercon