Game

Tata Sky : Play The Sports Package

To have a viewing experience like never before with Tata Sky’s Sports Package, it was important to engage the prospect and encourage him to play a game.

Idea : FEEL THE THRILL – Game

The prospect has to tap on a soccer ball as it moves from left to right on his screen (smartphone/tablet) to score the maximum number of goals he can in 15 seconds.

As soon as he finishes the game, he gets his score and is invited to know more about all the different packages Tata Sky has, starting with the Sports package.

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Client : InMobi
Agency : Phenomenon Brand Architects

Marico Saffola : Keeping Your Heart Young

How do you tackle a serious issue of avoiding heart disease in an interesting, light-hearted manner that also drives the message home?

Idea : HOW YOUNG IS YOUR HEART? – Game

Evade unhealthy food items falling from the top by shifting the hand holding the heart on the page.

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After 30 seconds, the user learns about saving his heart from unhealthy living with the help of Saffola.

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Also, ‘Know your Heart’s True Age’ encourages the user to know more about his heart by tapping on the Heart Age finder icon.

Client : InMobi
Agency : Phenomenon Brand Architects

Haywards 5000 Beer : For Men

In a competitive beer market, here’s a fun demonstration of a strong beer.

Idea : HOW DO YOU MAKE MEN OF BOYS?

When you take a chilled bottle of Haywards 5000 across the faces of young men, they sprout facial hair in interesting ways.

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Twitter, Facebook handles allow for unabashed sharing.

Client : InMobi
Agency : Phenomenon Brand Architects

Aegon Religare Life Insurance : Get Full Cover

How do you demonstrate to anybody that they have inadequate insurance cover? This challenge got magnified when I was mandated to bring the brand’s advertising slogan Kum Insurance Leneki Bimari (Taking less insurance is a disease) to life in a memorable manner.

Idea : SMALL UMBRELLA – Game

The objective is to move a small umbrella around to help a guy stay dry. A perfect analogy of ‘Kum Insurance Leneki Bimari’.

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A man is standing in the rain with a child-sized umbrella. You have to prevent him from getting wet.

The rain falls from above and slants in from the sides as well.

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As he gets wetter, his shirt changes colour.

Once his shirt is soaked, the game stops and the user is asked the question.

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Client : InMobi
Agency : Phenomenon Brand Architects