design

Daks, London : Invitation On A Hanger

An elite English men’s suitings brand – Daks, London – warranted a promotion that was special and personalised.

With a pair of branded gold-plated cufflinks on offer, HNIs were invited to visit the exclusive Daks showroom in Mumbai and experience the celebrated premium suitings and accessories for themselves.

Needless to say, the personal ‘INVITATION PACK ON A HANGER’ was as warm and distinguished as English twill.

As tartan checks was Daks’ signature design, an exclusive loyalty club CHECKMATES was proposed.

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Client : Daks, London
Agency : Lintas Direct

Britannia Anlene : Butterfly

For a product poster, a concept STRONG BONES SUPPORT LIFE, found a simple idea synonymous with the most active life form in the universe.

Guess what a strong pelvic bone can do?

butterfly poster

Client : Britannia Anlene
Agency : 141 Worldwide

World Gold Council : Pavilion Milano

Premium pavilion design layout for World Gold Council’s exclusive Italian showing at Milan.

Large standing gondolas dominate an open-on-all-sides wooden enclosure accented with glass. Women models, body-painted in gold and wearing gold coloured dresses, complement the theme. Their measured movements around the enclosure adds a kinetic dimension to the overall glitter.

The pavilion has a perfect balance of display sections and discussion areas.

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Client : World Gold Council
Agency : 141 Sercon

Hippos : Creating An Award For Medical Excellence

(This is an idea that didn’t see the light of day, but I like it. So plucked it right out of my Mac and pasted the design layouts here.)

As India’s #1 magazine for the healthcare industry, Modern Medicare wanted to create Medical Excellence Awards to honour the best practitioners in the medical fraternity.

1. First the naming of the awards: HIPPOS. A trendy downsizing of the father of medicine Hippocrates’ name in keeping with the times.

2. Designed the trophy.

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3. Designed a unique direct mail pack for doctors in which the letter introducing the new awards was on an X-ray film.

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4. The official invite, again on an X-ray film.

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Client : Modern Medicare
Agency : 141 Sercon