Kapal Api, Indonesia’s heritage and almost a century-old coffee brand, wanted a modern looking website for its 90s connoisseur brand Excelso coffee. A contemporary look apart, the site had to appeal to the tastes of the discerning coffee drinker.
Excelso is premium coffee from high quality, multi-origin coffee beans and exotic blends that are roasted to perfection by the master blenders of Indonesia. They are created from not only pure Indonesian blends from across the world’s largest archipelago but also exotic mixtures of the new and old worlds.
Concept : WAKE UP TO THE WORLD’S BEST BLENDS.
To promote Excelso as one of the most luxurious signature coffee experiences, the idea was akin to a journey through Indonesia and the world, one cup at a time! Where history of their coffee growing regions and plantations blended easily with technical aspects of flavour profiles.
Client : PT Kapal Api Global (Indonesia)
Agency : The Thinking Machine, Jakarta