After a decade of rocking the showers in the UK, Original Source launched in Asia last December giving Indonesia an intense shower experience!
Original Source is ‘Packed with Natural Stuff‘ and promises a shower that’s powered by nature. The brand has a cult following of consumers in the UK who believe it to be innovative, natural, intense and having an adventurous attitude.
For it’s first Valentine’s Day in Indonesia this February, this ad was created.
Idea : PACKED WITH LOVE with a sweet visual twist.
Client : PT PZ Cussons (Indonesia)
Agency : The Thinking Machine, Jakarta
In the December of 2009 when every agency was busy designing their 2010 New Year cards, we hit upon an idea of giving back. Giving back to a source from where it all started – Mother Nature.
1 CLICK. 1 TREE. With one click, our clients or any company could select their choice of tree from 5 varieties. And the agency would plant their sapling of choice for them. Instead of the usual goodies that are exchanged, here was an exchange of a commitment. Now everybody could help make a difference in 2010.
Ask us to sow, so we shall all reap! This was 141 Sercon’s initiative for planet earth and the agency was committed to planting 5000 trees.
The home page.
Fill the form to select your tree.
Details of each tree.
The agency met its green objective, the clients were delighted by this unique New Year gift and 2010 began on a happy payback mode that would eventually benefit all.