A few years ago, Tata Indicom introduced an advanced AGPS tracking system – Quickfinder-i – for the first time in India. Powered by Tata Teleservices’ superior CDMA technology, customers could now track their vehicles or assets even while they were parked indoors or in a remote location.
To illustrate the advantages of Quickfinder-i and its real-time tracking benefits to corporates, fleet owners etc, we designed a simple direct mail pack that says it all.
Idea : NEEDLE IN A HAYSTACK – THE QUICKFINDER-I USED AS A MAGNET.
A needle was placed in a pile of hay. The target person can easily locate the needle in a trice by using the Quickfinder-i bar (it’s a magnet) thereby illustrating the key benefit of this tracking system in an experiential manner.
The outer box envelope :
The open box : It’s time to find a more pleasant definition of the word ‘find’.
A brochure on Quickfinder-i and how it benefits various businesses accompanied the box.