Carlsberg

Tuborg : Fun-da-Mix.com

Tuborg beer has a tagline that the brand lives by everyday, more so at nights – The fun starts here.

To popularise experimenting with Tuborg beer mixes, we created a property FUN-DA-MIX that was designed to ignite the party scene. It was a competition by the guys who know how to get the best in a mix – DJs. Fundamix is the fuel that ignites every DJs passion for experimenting and their fans to savour.

This was an online engagement platform where DJs could share their music with a larger world and create waves by sharing their their best mixes. Winners were selected by public voting.

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Client : Carlsberg Group
Agency : 141 Sercon