Campaign

Campaign Brief (Asia) : Rajiv R. Menon Joins TTM As Chief Creative Advisor

As the article is long, I have split it in two parts.

Part 1 :

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Part 2 (continuation) :

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Agency : The Thinking Machine, Jakarta

Campaign (Asia-Pacific) : The Thinking Machine appoints CCO

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Agency : The Thinking Machine, Jakarta

Lingo : VoIP makes light of geographies

For a VoIP player Lingo, how does one emphasize that call rates between US and India are now cheap enough?

Emotions bridge geographies and when coupled with sensitive offers, makes for a communication that gets talked about across continents.

The idea : RISHTON KI KOI GEOGRAPHY NAHI HOTI.
(Geography doesn’t hold in between relationships).

Ad 1 : Joke cracked in Kolkata. Laughter in California.

Ad #1

Ad 2 : Lullaby sung in Delhi. Sleep induced in Detroit.

Ad #3

Ad 3 : Teasing in Mumbai. Getting ruffled in Manhattan.

Ad #2

Client : Lingo
Agency : 141 Sercon