Business

Campaign Brief (Asia) : Indian Embassy In Indonesia Partners With TTM

Another respectable win for a new start-up agency. Kept the Indian Ambassador’s faith in advertising and promotions alive, while keeping Indian arts, craft and cinema resonant with the Indonesians.

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Agency : The Thinking Machine, Jakarta

Mumbrella (Asia) : TTM Wins Tata Motors In Indonesia

The big win to launch the global automobile giant, Tata Motors, in Indonesia.

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Client : PT Tata Motors Indonesia
Agency : The Thinking Machine, Jakarta

Adobe : When Hiring Went Out-Of-The-Box

When Adobe approached me to create a recruitment ad for a newspaper, what they didn’t anticipate was a high impact and most relevant installation idea that would create tremendous word-of-mouth and get viral.

When a company like Adobe owns beautiful iconic properties like Flash, Illustrator, DreamWeaver etc. that the world swears by, let them talk for themselves. The fact that these icons are brightly coloured boxes, would makeĀ this ambient idea fabulous to the eye and unmissable.

TALENT CANNOT BE BOXED IN. At Adobe, you have the freedom to create. Keeping this idea as a public installationĀ helped add that secondary level dimension.

The newspaper went out of the window and hiring truly went out-of-the-box with these 3D LOGO BOXES FOR HIRE installations at central business districts and office complexes.

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Client : Adobe
Agency : 141 Sercon