Volvo : Live Aerobics By Earth Moving Machines

Volvo iNXT 2009 was the first India event that the Swedish auto giants were hosting in the country. A perfect platform to display and demonstrate a variety of earth moving equipment and extreme commercial vehicles to their prospect audience who were invited to their plant at Hoskote, Karnataka, India.

While the invitees enjoyed a tour of the bus factory and also had a surprise peek at a concept vehicle, the showstopper show was the one put up by the new batch of extreme vehicles that are designed to feel at home at construction sites.

Instead of doing the conventional demo displays, we thought of creating a memorable entertainment piece that starred the range of Volvo vehicles themselves.


The stage : A mud field that turned slushy with overnight rain adding oomph to the spectacle.

The first act : Cake-cutting by a digger


Main act : Live aerobics


Finale : Final salute

Needless to say, the show was a tremendous success inviting accolades from Volvo Sweden as well!

Client : Volvo
Agency : 141 Sercon