In 2007, when we at 141 Sercon decided to start a digital agency, we knew that clients would more than welcome the idea while my creative team would lick their lips at the opportunity to unleash goodies. Yes, that’s exactly what happened and the cherry on the fun cake was that our website won at the India Digital Media awards.
Company name : I named this new company 1010. A numerical name as it belonged to the 141 Sercon family and the fact that the name had the essential binary digits that are the DNA of anything that exists in the digital space. This elemental name 1010 reflected the simplicity of our approach and the edginess we wanted for our digital work to possess. From the fancy company name to its zany website, was a task me and my team thoroughly enjoyed living through.
Websiteidea : THE WONDERLAND. A beautiful world that we at 1010 called our digital space. It had the madness, thrills, fun and interactivity that we believed digital communications had. You could control the website at the pace you wanted, which was testimony to the freedom this space allowed users to have and play with. Of course, there was also a Real World option for those clients who were less courageous in their marketing approach.
The website starts in our present world and when you click on the rabbit, the journey begins. The rabbit leaps into a burrow and drops you all the way into the magical Wonderland of 1010. Here you not only discover what 1010 delivers but also meet the various animals who represent each department.
After hours, unwind at The Mad Beer Party. Dance to new versions of old rhymes whose meanings reflect 1010’s approach to various aspects of digital communication.
From naming to designing to copywriting and singing, 1010 was a Wonderland for me as well!
Wits Interactive Group decided to start a spatial design consultancy firm in 2012, specializing in designing interior/exterior environments, wayfinding and environmental design. When they approached me for a company name and its corporate identity design, a few interesting options was arrived at.
The name that I believed would best suit this new entity – TERRAWITS. It was a perfect marriage of ‘earth’ relating to physical space and the group company name. Importantly, the name had gravitas.
Design Idea : DECONSTRUCTING SPACES
Reinterpreting space by breaking it down to its constituents. This creates wholesome parts that help the client brand’s DNA to infuse the larger whole. Therefore the client brand is brought alive in an atmosphere that its customers would love to experience.
The symbol articulates the concept of ‘Deconstructing Spaces’ in a smart, modern design.
Client : Wits Interactive Group
Agency : Phenomenon Brand Architects