NetApp : Same Hiring Story, Fresh Carrot

Most recruitment ads of IT companies follow the tried and tested formula of dangling the ‘innovation’ carrot to the prospect. NetApp also had the same formula so how do you ensure┬áthe communication get eyeballs and on a billboard that has limited viewing time?

Add an idea that gives a new spin to story and the billboard seems to stake a fresh claim.

NetApp hoarding 1

Client : NetApp
Agency : 141 Sercon