ICICI Bank : India’s First Platinum Credit Card

Launch of India’s first Platinum credit card from ICICI Bank through EXOTIC EXPERIENCES that brought the tagline Own The World alive.

ICICI ad_Fotor

Client : ICICI Bank
Agency : Bates 141

HDFC Bank : Dilli Ka Don Kaun?

Created an Employee-Motivation film for HDFC Bank to drive and push their sales teams to scale new heights. The film was played in all HDFC Bank branches and offices.

Idea : DILLI KA DON KAUN? (Who is the Don of Delhi?)

Screen Shot 2014-12-05 at 7.17.17 pm

The film met its challenging objective as ambitious sales targets were met by a highly-charged team of super salesmen.

Client : HDFC Bank
Agency : 141 Sercon

IDBI Bank : Education Loans ‘Note’book

In the communication-crowded financial market, loan ads were getting boring and undifferentiated. Especially education loan ads, with their usual imagery of parents lovingly looking at their children wearing graduation hats and holding degrees.

IDBI had made getting a loan for higher studies very simple and easy. This simplicity was showcased as a category-defining visual idea.

This ad is often discussed in management colleges and has been featured on several international websites in their best list for many years. 


Client : IDBI Bank
Agency : Bates 141