Awards

Hippos : Creating An Award For Medical Excellence

(This is an idea that didn’t see the light of day, but I like it. So plucked it right out of my Mac and pasted the design layouts here.)

As India’s #1 magazine for the healthcare industry, Modern Medicare wanted to create Medical Excellence Awards to honour the best practitioners in the medical fraternity.

1. First the naming of the awards: HIPPOS. A trendy downsizing of the father of medicine Hippocrates’ name in keeping with the times.

2. Designed the trophy.

ModernMedicare3

3. Designed a unique direct mail pack for doctors in which the letter introducing the new awards was on an X-ray film.

ModernMedicare2

4. The official invite, again on an X-ray film.

ModernMedicare1

Client : Modern Medicare
Agency : 141 Sercon

Breathe Right : Mute snoring

Glaxo Smith Kline’s product Breathe Right is the perfect remedy for snoring.

Here’s a simple idea that elegantly brings the product promise upfront without embarrassing the snorer. And finished off with an oxymoronic (vis-a-vis the idea) tagline ‘Sound Sleep’.

The award-winning poster :

poster-br2

Client : Glaxo Smith Kline
Agency : 141 Sercon

Aseema : Bringing school to the streets

Aseema, an NGO, wanted to promote the cause of educating street children. With a negligible promotional budget, the challenge was to get affluent citizens of Mumbai who are largely apathetic to this need, to take notice. If the idea strikes a chord, they would act.

The ubiquitous storm drain was transformed into an abacus! Not only did the idea get traction but it was also awarded with a WPPed Cream Silver by WPP London.

Educate street children

Client : Aseema Charitable Trust
Agency : 141 Sercon