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Shriram Life : Happiness Ka Road Map

Shriram Life in partnership with Sanlam Life (South Africa’s largest insurance player) was a late entrant into the Indian life insurance market in 2009. The brand and its offerings naturally, had to be uniquely positioned.

There’s more to insurance than simply securing the future, a cliched oft-repeated brand positioning. Life is a journey with several milestones along the way. Shriram Life ensures happiness at every step along the way.

HAPPINESS KA ROAD MAP (Road map of happiness) is an insightful idea that brings Shriram Life’s offering alive in more ways than one.

The campaign’s illustrative rendering made customers feel easy and comfortable to approach this new brand as compared to competition that took a too ‘serious’ view of life insurance.

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The plans :

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The Happiness Ka Road Map campaign gave the Indian life insurance industry’s newest player Shriram Life the attention and sales it wanted, and also gave us at the agency Gold at the Abbys in the Digital category.

Client: Shriram Life
Agency : 141 Sercon

Tata Motors (Indonesia) : Corporate – Play Strong

The site for Tata Motors in Indonesia is a reflection of the company’s ideology, heritage, values and commitment to quality – hallmarks of the Tata marque.

Though a global automobile giant, Tata Motors was an unknown entity to most Indonesians. A year before the official launch of their vehicles in September 2013, in true Tata style, the familiarisation seeds were sown with INSPIRAKSI (Bahasa for ‘Inspiration Leading to Action’), a social initiative to better people’s lives.

Later, launching with the powerful PLAY STRONG idea, a multimedia campaign helped set the tone for Indonesia’s newest automobile player to gain mileage in the collective minds of their peoples.

Within 10 months post launch, the company was ranked 19th among 39 players in one of the stiffest automobile markets in the world.

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Client : PT Tata Motors Indonesia
Agency : The Thinking Machine, Jakarta

141 Sercon : Green New Year Wishes

In the December of 2009 when every agency was busy designing their 2010 New Year cards, we hit upon an idea of giving back. Giving back to a source from where it all started – Mother Nature.

1 CLICK. 1 TREE. With one click, our clients or any company could select their choice of tree from 5 varieties. And the agency would plant their sapling of choice for them. Instead of the usual goodies that are exchanged, here was an exchange of a commitment. Now everybody could help make a difference in 2010.

Ask us to sow, so we shall all reap! This was 141 Sercon’s initiative for planet earth and the agency was committed to planting 5000 trees.

The home page.

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Fill the form to select your tree.

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Details of each tree.

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The agency met its green objective, the clients were delighted by this unique New Year gift and 2010 began on a happy payback mode that would eventually benefit all.

Agency : 141 Sercon

Excelso Coffee (Indonesia) : World’s Best In Your Cup

Kapal Api, Indonesia’s heritage and almost a century-old coffee brand, wanted a modern looking website for its 90s connoisseur brand Excelso coffee. A contemporary look apart, the site had to appeal to the tastes of the discerning coffee drinker.

Excelso is premium coffee from high quality, multi-origin coffee beans and exotic blends that are roasted to perfection by the master blenders of Indonesia. They are created from not only pure Indonesian blends from across the world’s largest archipelago but also exotic mixtures of the new and old worlds.

Concept : WAKE UP TO THE WORLD’S BEST BLENDS.

To promote Excelso as one of the most luxurious signature coffee experiences, the idea was akin to a journey through Indonesia and the world, one cup at a time! Where history of their coffee growing regions and plantations blended easily with technical aspects of flavour profiles.

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Client : PT Kapal Api Global (Indonesia)
Agency : The Thinking Machine, Jakarta