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Purplle.com : India’s First Online Beauty Fest

The first campaign created to deliver sales volumes for India’s #1 online beauty player Purplle.com met with astounding success.

Created a week-long ‘India’s First Online Beauty Festival’ with 5 key offers.

Unlike a typical noisy ‘offer’ ad that most dotcoms do, here the offers are of course upfront but treated aesthetically to blend into the layout design almost as it were an image campaign.

After the 1-week burst of just a single release of each ad, sales volumes trebled!

Ad 1 

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Ad 2

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Ad 3

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The second Beauty Fest campaign followed 6-months later but was stopped after the release of just this one ad (below) – a deluge of orders dried up the entire the inventory!

Ad 1

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Ad 2

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Client : Purplle.com
Agency : Tempus India

Purplle.com : Maa Tujhe Salon

When Purplle.com, India’s #1 online beauty destination decided to set up salons to complement their business, a promotion was planned for Mother’s Day.

Idea : MAA TUJHE SALON.

Designed memorable branding and logo that rings an emotional chord with all daughters whose mothers were responsible for they themselves having lustrous hair. It was time for repayment.

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Client : Purplle.com
Agency : Tempus India

Blackberry : One Glorious August Evening

Idea : THE 21st CENTURY KHABRI

Blackberry’s versatility to provide instant information gave it the moniker ‘Khabri’.

To break the clutter in telecom sector advertising, created a MAD-inspired set of ads that were refreshingly disruptive while driving the mobile’s salient features home.

With respects to the legendary cartoonist Don Martin.

Screen Shot 2017-04-11 at 2.46.48 pm

Client : Tata Indicom
Agency : 141 Sercon

Blackberry : One Stuffy Afternoon Downtown

Idea : THE 21st CENTURY KHABRI

Blackberry’s versatility to provide instant information gave it the moniker ‘Khabri’.

To break the clutter in telecom sector advertising, created a MAD-inspired set of ads that were refreshingly disruptive while driving the mobile’s salient features home.

With respects to the legendary cartoonist Don Martin.

Screen Shot 2017-04-11 at 2.46.36 pm.png

Client : Tata Indicom
Agency : 141 Sercon