When Purplle.com (online retailer of beauty products) approached us to create their very first advertising campaign, the first thing that I noticed was their logo looked anything but feminine. Yes, males too were a TG but barely 15%.
The important aspect was that the second ‘L’ in Purplle had to be recalled by customers.
The old logo:
The new logo:
The new identity was instantly appreciated by Purplle’s customers, many even writing in to state their appreciation. In conjunction with the ad campaign, the visibly new Purplle.com rocketed to become India’s #1 online beauty destination outselling Flipcart and Amazon in the beauty segment.
The story behind the new identity:
The gentle application of makeup, layer by transparent layer. With colours that celebrate a range of emotions – from a rosy blush to a flirtatious pink to a vibrant purple – in a combination that celebrates all things feminine. This diversity in colours is also symbolic of the diversity of women the brand caters to.
The easy flow in the word mark is symbolic of the ‘just perfect’ application of makeup. Of how products work in conjunction to form a cohesive effect that’s pleasing to the eye.
The sans serif font Geisha has a feminine appeal with its curviness while the rising second ‘l’ besides emphasizes the brand’s spelling Purplle, signifies a spring in a woman’s step on feeling beautiful.
The word ‘dotcom’ rendered in black contrasts the womanly imagery of the brand with the physical environment of its existence. It’s placed perpendicular to the logo word mark as an emphatic sign off for an online business.
Vitara Brezza is a compact SUV ideal for the outdoors. To get the messaging across to the TG at airports, designed a simple yet involving idea that’s powerful yet incredibly cost-effective!
Images of the Vitara Brezza with an open trunk was converted into stickers and placed on the conveyor belt. For the captive TG waiting for their luggage, the idea comes to life when the conveyor belt starts running.
The bags and suitcases seem like they are in the boot of the Vitara Brezza. So when you lift the suitcase off the belt, it seems like you are picking it out of the car’s trunk!
Client : Maruti Suzuki
Agency : Laqshya Media Group
To promote the recently concluded Bigg Boss 10, Colors channel had a concept of ‘Live like this is your home’. To make the concept come alive, here’s an idea.
Bandstand in Bandra is famous for several romantic couples pecking away on the rocks adjacent to the sea. As Bigg Boss is famous for celebrities getting romantically linked in the house, the Bean Bag idea erupted.
Now, cuddle away in comfort like it was your home!