Human Interest

World Food Day : Feed Our Farmers

Make Indians aware that most farmers who grow the produce they eat, actually go to bed hungry.

What better occasion than World Food Day to donate money, contribute ideas and raise awareness to FEED OUR FARMERS.

Hungry2

Agency : 141 Sercon

Aseema : Bringing school to the streets

Aseema, an NGO, wanted to promote the cause of educating street children. With a negligible promotional budget, the challenge was to get affluent citizens of Mumbai who are largely apathetic to this need, to take notice. If the idea strikes a chord, they would act.

The ubiquitous storm drain was transformed into an abacus! Not only did the idea get traction but it was also awarded with a WPPed Cream Silver by WPP London.

Educate street children

Client : Aseema Charitable Trust
Agency : 141 Sercon