When Adobe approached me to create a recruitment ad for a newspaper, what they didn’t anticipate was a high impact and most relevant installation idea that would create tremendous word-of-mouth and get viral.
When a company like Adobe owns beautiful iconic properties like Flash, Illustrator, DreamWeaver etc. that the world swears by, let them talk for themselves. The fact that these icons are brightly coloured boxes, would make this ambient idea fabulous to the eye and unmissable.
TALENT CANNOT BE BOXED IN. At Adobe, you have the freedom to create. Keeping this idea as a public installation helped add that secondary level dimension.
The newspaper went out of the window and hiring truly went out-of-the-box with these 3D LOGO BOXES FOR HIRE installations at central business districts and office complexes.