Daks, London : Invitation On A Hanger

An elite English men’s suitings brand – Daks, London – warranted a promotion that was special and personalised.

With a pair of branded gold-plated cufflinks on offer, HNIs were invited to visit the exclusive Daks showroom in Mumbai and experience the celebrated premium suitings and accessories for themselves.

Needless to say, the personal ‘INVITATION PACK ON A HANGER’ was as warm and distinguished as English twill.

As tartan checks was Daks’ signature design, an exclusive loyalty club CHECKMATES was proposed.



Client : Daks, London
Agency : Lintas Direct

Britannia Anlene : Butterfly

For a product poster, a concept STRONG BONES SUPPORT LIFE, found a simple idea synonymous with the most active life form in the universe.

Guess what a strong pelvic bone can do?

butterfly poster

Client : Britannia Anlene
Agency : 141 Worldwide

World Gold Council : Pavilion Milano

Premium pavilion design layout for World Gold Council’s exclusive Italian showing at Milan.

Large standing gondolas dominate an open-on-all-sides wooden enclosure accented with glass. Women models, body-painted in gold and wearing gold coloured dresses, complement the theme. Their measured movements around the enclosure adds a kinetic dimension to the overall glitter.

The pavilion has a perfect balance of display sections and discussion areas.

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Client : World Gold Council
Agency : 141 Sercon

Shoppers Stop : Data-Collecting Mannequin

Retail thrives on customer data. But how do you get customers to participate in an activity that’s more a chore to them?

In the mid 90s, Blues Bizzare was an exclusive denim outlet of one of India’s pioneering modern retail format players, Shoppers Stop. The store wanted to collect customer data but found that most shoppers were either too busy to fill out a standard-looking form or couldn’t care less about it.

To make this boring (customer’s POV) yet important (Blues Bizzare’s POV) activity interesting and involving, I designed a LIFE-SIZED MANNEQUIN KIOSK that had a theatrical flair about it, even as he holds a large post with the words ‘What you say, is what you get!

The mannequin wears a pair of the latest denims and is in a bent-forward pose. His back is parallel to the ground which serves as a table-top to fill the form. A slot on the top, serves as a drop outlet. From the post, the customer simply pulls out a form that’s designed with graphic symbols that needs to be just ticked, making form filling easy. They then drop the form in the slot. The back pockets of the mannequin’s jeans hold promotional leaflets and other collaterals.

Needless to say, this all-in-one kiosk was designed to attract eyeballs and in the moment of curiosity and admiration that typically followed, to get the job done in fun.

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Client : Shoppers Stop
Agency : Corvo Draft Worldwide

Britannia Anlene : Dispenser With A Backbone

The moment I cracked the concept STRONG BONES SUPPORT LIFE, this idea for a dispenser was playing in my head.

Apart from the fact that its design was most unique for a sachet dispenser, it brought the brand’s promise and therefore efficacy to the fore.

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Client : Britannia
Agency : 141 Worldwide