Awards

Hippos : Creating An Award For Medical Excellence

(This is an idea that didn’t see the light of day, but I like it. So plucked it right out of my Mac and pasted the design layouts here.)

As India’s #1 magazine for the healthcare industry, Modern Medicare wanted to create Medical Excellence Awards to honour the best practitioners in the medical fraternity.

1. First the naming of the awards: HIPPOS. A trendy downsizing of the father of medicine Hippocrates’ name in keeping with the times.

2. Designed the trophy.

ModernMedicare3

3. Designed a unique direct mail pack for doctors in which the letter introducing the new awards was on an X-ray film.

ModernMedicare2

4. The official invite, again on an X-ray film.

ModernMedicare1

Client : Modern Medicare
Agency : 141 Sercon

Breathe Right : Mute snoring

Glaxo Smith Kline’s product Breathe Right is the perfect remedy for snoring.

Here’s a simple idea that elegantly brings the product promise upfront without embarrassing the snorer. And finished off with an oxymoronic (vis-a-vis the idea) tagline ‘Sound Sleep’.

The award-winning poster :

poster-br2

Client : Glaxo Smith Kline
Agency : 141 Sercon

Nirula’s : Streetlamp Skewers

Here’s media innovation at its simplest! A unique ambient idea that got Delhi’s streets drooling!

Why : Nirula’s, one of the earliest fast food chains in New Delhi, revamped their menu introducing new Indian items of which kebabs was expected to be the show stealer. Besides informing customers about this, they also wanted to reiterate the fact that though there was intense competition from McDonalds, KFC and Pizza Hut now, they were still an on-the-go food favourite.

Idea : STREETLAMP SKEWERS.

One morning New Delhi woke up to a delicious surprise in the form of a visual treat. 12 ft high streetlamps near Nirula’s outlets had turned into skewers overnight with succulent kebabs on it! They teased, slowed down traffic, made people smile and take photographs and of course had them rushing for the real stuff at the adjacent outlets.

Screen Shot 2014-10-21 at 4.58.15 PM

Result : The kebabs became an instant hit and the most preferred dish at Nirula’s outscoring other dishes by 3:1. Footfalls jumped by 30%.

A skewerful of awards apart, this idea is also taught as a case study in OOH media.

Client : Nirula’s
Agency : 141 Sercon

Aseema : Bringing school to the streets

Aseema, an NGO, wanted to promote the cause of educating street children. With a negligible promotional budget, the challenge was to get affluent citizens of Mumbai who are largely apathetic to this need, to take notice. If the idea strikes a chord, they would act.

The ubiquitous storm drain was transformed into an abacus! Not only did the idea get traction but it was also awarded with a WPPed Cream Silver by WPP London.

Educate street children

Client : Aseema Charitable Trust
Agency : 141 Sercon