Purplle.com : India’s First Online Beauty Fest

The first campaign created to deliver sales volumes for India’s #1 online beauty player Purplle.com met with astounding success.

Created a week-long ‘India’s First Online Beauty Festival’ with 5 key offers.

Unlike a typical noisy ‘offer’ ad that most dotcoms do, here the offers are of course upfront but treated aesthetically to blend into the layout design almost as it were an image campaign.

After the 1-week burst of just a single release of each ad, sales volumes trebled!

Ad 1 


Ad 2


Ad 3


The second Beauty Fest campaign followed 6-months later but was stopped after the release of just this one ad (below) – a deluge of orders dried up the entire the inventory!

Ad 1

Beauty Fest Diamonds.jpg

Ad 2

Beauty Fest Studio.png

Client : Purplle.com
Agency : Tempus India

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s