Purplle.com : India’s First Online Beauty Fest

The first campaign created to deliver sales volumes for India’s #1 online beauty player Purplle.com met with astounding success.

Created a week-long ‘India’s First Online Beauty Festival’ with 5 key offers.

Unlike a typical noisy ‘offer’ ad that most dotcoms do, here the offers are of course upfront but treated aesthetically to blend into the layout design almost as it were an image campaign.

After the 1-week burst of just a single release of each ad, sales volumes trebled!

Ad 1 

Ad-1.jpg

Ad 2

Ad-3.jpg

Ad 3

Ad-2.jpg

The second Beauty Fest campaign followed 6-months later but was stopped after the release of just this one ad (below) – a deluge of orders dried up the entire the inventory!

Ad 1

Beauty Fest Diamonds.jpg

Ad 2

Beauty Fest Studio.png

Client : Purplle.com
Agency : Tempus India

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