A rectangular 3D structure is created in a mall or open area.
A specially shot film ‘The Chase’ about a car chase between two Vitara Breezas plays on one side. The chase continues on the other side and the other till all four sides are covered.
Each side shows a different terrain – Snow, Desert, Forest and Mountains demonstrating Vitara Brezza’s SUV versatility.
Most importantly, the captive audience will actually walk around the cube structure, gripped by this incredible product demo chase. When has OOH gotten so involving?
Client : Maruti Suzuki
Agency : Laqshya Media Group