A promoter-driven, ambitious travel company Alliance Holidays wished to advertise for the first time.
GO GET A LIFE is a tagline I created to address today’s ‘always-stressed’ generation who have the buying capacity and a tremendous desire to travel but do nothing about it as their day-to-day schedules make them live like robots.
This campaign not only helped generate tons of enquiries but also helped build an image for the brand.
Ad 1 : Goa
Ad 2 : Kerala
Ad 3 : Thailand
Client : Alliance Holidays
Agency: Tempus India