A unique commitment led to the creation of the Akansha diamond jewellery brand. That every woman will own a real diamond, not just the upper crust women.
Creative Idea : YOUR RIGHT TO OWN A DIAMOND
Over the years, Indian women have earned their rights in many spheres of life – education, equality at their workplace, refusal of dowry, inheritance of property. Akansha believes owning a diamond is a want as natural and something every Indian woman deserves.
The campaign is designed to look and feel real so as to resonate the company’s commitment. The candid-feel images were shot by the legendary fashion photographer, late Prabuddha Dasgupta. The wordmark calligraphy was designed by another stalwart, Achyut Palav.
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Client : Fine Jewellery India Ltd
Agency : Bates 141