Tata Motors (Indonesia) : Appetite For Adventure

A mixed-media campaign idea for the launch of Tata Safari, Tata Aria and Tata Vista in the car-cluttered Indonesian market.

These cars are built strong unlike any other, so they share your appetite for adventure.

Ad 1 : Tata Safari (SUV – outdoors)


Ad 2 : Tata Aria (MUV – crossover)


Ad 3 : Tata Vista (LMV – city)


Client : PT Tata Motors, Indonesia
Agency : The Thinking Machine, Jakarta



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