A mixed-media campaign idea for the launch of Tata Safari, Tata Aria and Tata Vista in the car-cluttered Indonesian market.
These cars are built strong unlike any other, so they share your appetite for adventure.
Ad 1 : Tata Safari (SUV – outdoors)
Ad 2 : Tata Aria (MUV – crossover)
Ad 3 : Tata Vista (LMV – city)
Client : PT Tata Motors, Indonesia
Agency : The Thinking Machine, Jakarta