Steel Authority Of India : Corporate

India’s largest steel manufacturer Steel Authority of India, one of the country’s Navratna companies, has an iconic tagline ‘There’s little bit of SAIL in everybody’s life’.

While the older and middle-aged Indians connect with SAIL, the campaign objective was to give SAIL a fresh, contemporary image that resonates with young India.

This elegant-looking campaign in which the SAIL logo plays the hero, breathes steel in its every pixel.

Ad 1 : Kite (Easier Living)

Corporate Ad-1

Ad 2 : Bulb (Science & Technology)

Corporate Ad-3

Ad 3 : Plant (Sustainable Development)

Corporate Ad-2

Ad 4 : CSR (Armed Forces’ Welfare)


Client : SAIL
Agency : Tempus India

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