India’s largest steel manufacturer Steel Authority of India, one of the country’s Navratna companies, has an iconic tagline ‘There’s little bit of SAIL in everybody’s life’.
While the older and middle-aged Indians connect with SAIL, the campaign objective was to give SAIL a fresh, contemporary image that resonates with young India.
This elegant-looking campaign in which the SAIL logo plays the hero, breathes steel in its every pixel.
Ad 1 : Kite (Easier Living)
Ad 2 : Bulb (Science & Technology)
Ad 3 : Plant (Sustainable Development)
Ad 4 : CSR (Armed Forces’ Welfare)
Client : SAIL
Agency : Tempus India