Cussons Carex (SE Asia) : Sanitised Selves

British giant PZ Cussons’ handwash specialist brand Carex diversified into bodywashes.

In keeping with the brand promise ‘Always handle with Carex’, the campaign idea SANITISED SELVES takes a fresh look at a category that has a standard advertising format. Carex lets no bacteria, germs or pollutant come in the way of your life, ensuring you and your family stays protected and healthy.

Ad 1

carex liquid print 01

Ad 2

carex liquid print 02

Ad 3

carex liquid print 03

Client : PZ Cussons, Indonesia
Agency : The Thinking Machine, Jakarta

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