British giant PZ Cussons’ handwash specialist brand Carex diversified into bodywashes.
In keeping with the brand promise ‘Always handle with Carex’, the campaign idea SANITISED SELVES takes a fresh look at a category that has a standard advertising format. Carex lets no bacteria, germs or pollutant come in the way of your life, ensuring you and your family stays protected and healthy.
Client : PZ Cussons, Indonesia
Agency : The Thinking Machine, Jakarta