Cussons Carex (SE Asia) : Sanitised Selves

British giant PZ Cussons’ handwash specialist brand Carex diversified into bodywashes.

In keeping with the brand promise ‘Always handle with Carex’, the campaign idea SANITISED SELVES takes a fresh look at a category that has a standard advertising format. Carex lets no bacteria, germs or pollutant come in the way of your life, ensuring you and your family stays protected and healthy.

Ad 1

carex liquid print 01

Ad 2

carex liquid print 02

Ad 3

carex liquid print 03

Client : PZ Cussons, Indonesia
Agency : The Thinking Machine, Jakarta

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s